00. Define Marketing Campaigns And Assets That Need to be Tracked

Step 1: Identify What You Need To Track

Use the deck below to record the media you will be tracking and share with your stakeholders

Step 2: Build Your Tracking and Reporting Taxonomy.

Use our spreadsheet to adapt/build/optimize your tagging taxonomy

Older Resources – Optional

CampaignTrackly – How to Track Campaigns Like a Pro, Tutorial 1 – PDF

CampaignTrackly – How to Track Campaigns like a Pro, Tutorial 1 – PPT Slides

Define the channels where you will promote your campaign and identify tracking tags you want to use