03. Do I Really Need a URL Builder?

Do I need a Campaign URL Builder or Can I do Things On My Own? #

Yes, you can – but be prepared for a lot of manual work. The key is to type and add tags correctly to your web link. If you don’t enter the correct format, you can either lose your reporting insights or receive information that is skewed.

Also, because it is difficult to remember the exact tag format specified by Google Analytics or other platforms every time you have to tag, and it is tough to safeguard against typos, it is much more effective to use Campaign URL Builders and simplify the tagging process. The link builder tools are guaranteed to do the formatting part and ensure that it meets the analytics platform’s requirements.

And here is where manual link builders like the one by Google Analytics or automated ones like CampaignTrackly come into play.

They do the formatting and adding for you to make sure there are no mistakes. Manual link builders process a link at a time, while automated ones enable you to save a significant amount of time and offer a multitude of integration and advanced reporting and management features.

If you need to promote a blog post on Facebook, LinkedIn, Twitter, and 10 more blogging sites – you have to use the Google Analytics URL builder 13 times to generate your 13 tagged links, so you can use a dedicated link on each of these promotional channels to be able to track their performance separately.

With the advanced automated  URL builder, you can achieve all that with a few clicks and in a manner of seconds. You save yourself time and some menial copy-pasting and typing work. Additionally, you can create all sorts of custom tags – in an easy and easy to replicate way.

Most importantly, advanced builders integrate with your analytics tools and can provide great visualization and in-depth info for every individual campaign – something that you might not get from your out-of-the-box Analytics platform.



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