00. Define Marketing Campaigns And Assets That Need to be Tracked

Step 1: Identify What You Need To Track #

Use the deck below to record the media you will be tracking and share with your stakeholders

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Step 2: Build Your Tracking and Reporting Taxonomy. #

Use our spreadsheet to adapt/build/optimize your tagging taxonomy

Older Resources – Optional #

CampaignTrackly – How to Track Campaigns Like a Pro, Tutorial 1 – PDF

CampaignTrackly – How to Track Campaigns like a Pro, Tutorial 1 – PPT Slides

Define the channels where you will promote your campaign and identify tracking tags you want to use #

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