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Instead of having to type manually the UTM code or try to remember what naming conventions you need to use, just pre-save all your content tags here and they will be readily auto-available for you to use when you are generating your tracking links and tags.
To import your Content Tags, all you need to do is Open an Excel Spreadsheet, save all your Content Tags in one column (no heading required), and save as .cvs. Then simply use the UPload button to auto-populate all your Contact Tags in one click.
You can add comments against every tag with instructions relative to how it needs to be used. This is an enterprise feature that needs to be unlocked separately.
In your Acqusitions>All campaigns reports, click on “Ad Content” to find your UTM_content tags. See the image below. This parameter allows you to segment the success of your campaigns by content type:
There are various ways to use this UTM tag. Google originally recommended that we use to denote the different keywords for our paid search campaigns. But it can be used for so many other options, for example:
The UTM_Term library is built exactly the same way as the Content Tag library:
You have a lot of options in terms of adding, deleting, letting users favorite or hide tags, and more.
What to put in your UTM tags
Download sample UTM codes here.
This concludes our tutorial. Please proceed to the next page to continue your onboarding process.
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