---
title: 06. Help, Where Do I Set Up My Naming Conventions?
description: "Please go to Tag Library>UTM Tags. Open the UTM_Campaign Tag. You will see 4 options to set up your campaign convention and generate your UTM_Campaign in your link: - #1 - **Super simple:** Type your campaign directly in the UTM…"
url: "https://app.campaigntrackly.com/knowledge-base/06-help-where-do-i-set-up-my-naming-conventions/"
updated: "2023-11-29"
category: 12. Troubleshooting
tags:
  - lower case tags
---

# 06. Help, Where Do I Set Up My Naming Conventions?

Please go to Tag Library>UTM Tags. Open the UTM_Campaign Tag.

You will see 4 options to set up your campaign convention and generate your UTM_Campaign in your link:

- #1 - **Super simple:** Type your campaign directly in the UTM tagging dashboard - both your friendly name and UTM_Campaign name will be populated from what you type
- #2 - **More automated:** Select type your friendly campaign name, but generate the UTM_Campaign value from custom tag combinations
- #3 - **More automated and standardized:** Generate both friendly campaign name and utm_campaign value from custom tag combinations
- #4 - **Campaign and data-governance-focused,** used when your campaign convention is used in platforms like SalesForce and Workfront, in addition to your marketing campaign platform:
  - This option will use the Marketing Campaign taxonomy/convention page which enables you to combine up to 30 custom tags and other info in generating your convention
  - You can create convention templates that users can easily clone
  - You can send automatically these conventions to numerous platforms or choose to fully automate the entire process of convention creation and link generation through our workflows.
  - For this last option - feel free to reach out at your earliest to us, so we can help guide you through the process.

Tag Naming Conventions are available here:

![](https://app.campaigntrackly.com/wp-content/uploads/2023/11/Campaign-Convention-Generation-1024x540.png)

Let us know if you have any comments or questions by contacting us at support@campaigntrackly.com or via our website chat.