---
title: 00. Define Marketing Campaigns And Assets That Need to be Tracked
description: "### Step 1: Identify What You Need To Track Use the deck below to record the media you will be tracking and share with your stakeholders [![](https://app.campaigntrackly.com/wp-content/uploads/2023/02/NEW-CT-Blog-and-Video-Thumbnails-27.png)](https://docs.google.com/presentation/d/1Qxl_eWY_c98qorc6jMnrroIdjXaQc2wAtRcu11C-cIk/edit?usp=sharing) Click Image to Open ### Step 2: Build Your Tracking and Reporting Taxonomy.…"
url: "https://app.campaigntrackly.com/knowledge-base/00-training-learn-to-build-and-track-marketing-campaigns-like-a-pro/"
updated: "2025-05-17"
category: 06. Tagging Resources
---

# 00. Define Marketing Campaigns And Assets That Need to be Tracked

### Step 1: Identify What You Need To Track

Use the deck below to record the media you will be tracking and share with your stakeholders

[![](https://app.campaigntrackly.com/wp-content/uploads/2023/02/NEW-CT-Blog-and-Video-Thumbnails-27.png)](https://docs.google.com/presentation/d/1Qxl_eWY_c98qorc6jMnrroIdjXaQc2wAtRcu11C-cIk/edit?usp=sharing)
Click Image to Open

### Step 2: Build Your Tracking and Reporting Taxonomy.

Use our spreadsheet to adapt/build/optimize your tagging taxonomy

[![](https://app.campaigntrackly.com/wp-content/uploads/2023/02/UTM_Taxonomy.png)](https://docs.google.com/spreadsheets/d/1z9qqCFZ3Z4Ds6uKAfPTg8KZOQpk8Cgrl41iTOB_bTW0/edit?usp=sharing)

### Older Resources - Optional

[CampaignTrackly - How to Track Campaigns Like a Pro, Tutorial 1 - PDF](https://app.campaigntrackly.com/wp-content/uploads/2017/11/CampaignTrackly-How-to-Track-Campaigns-Like-a-Pro-Program-tutorial-1.pdf)

[CampaignTrackly - How to Track Campaigns like a Pro, Tutorial 1 - PPT Slides](https://app.campaigntrackly.com/wp-content/uploads/2017/11/CampaignTrackly-How-to-Track-Campaigns-like-a-Pro-Part-1.pdf)

### Define the channels where you will promote your campaign and identify tracking tags you want to use

[//www.slideshare.net/slideshow/embed_code/key/bmxbmHf881o0JD](//www.slideshare.net/slideshow/embed_code/key/bmxbmHf881o0JD)

 **[The Ultimate Easy-Peasy Guide to Tracking Inbound & Internal Marketing Campaigns, P. I](//www.slideshare.net/MilenaMitova1/the-ultimate-easypeasy-gude-to-tracking-inbound-internal-marketing-campaigns)** from **[Milena Mitova](//www.slideshare.net/MilenaMitova1)**